Performance digital marketing

This following text is for question number 1 to 7 ! Dear Editor
We are writing to complain about ads on TV. There are so many ads, especially during our favourite programmes. We think they should be stopped for a number of reasons.
First, ads are nuisance. They go on for a long time and there are so many. Sometimes there seems to be more ads than programmes.
Second, ads are bad influence on people. They try to encourage people to buy unhealthy food like beer, soft drink, candy and chips. And they make people want things they do not really need and can not.
Finally, the people who make ads have too much say in what programmes people watch. That is because they want to put all their ads on popular programs that a lot of people watch. Some programmes which are not so popular get stopped because they do not attract enough ads, even though those programmes may be someone’s favourite.
For those reasons, we think TV station should stop showing ads. They interrupt programmes. They are bad influences on people, and they are sometimes put a stop to people’s favourite shows. We are sick of ads, and now we mostly watch other channels. 1. What kind of genre does the text above belong to?

What is the purpose of the text?

The generic structure of the text above is

Who is the letter addressed to?

The following statements are true based on the text, except

In what paragraph is stating an issue?

“They try to encourage people to buy unhealthy food like beer, soft drink, candy and chips.” The bold and underlined word has close meaning with…

The following text is for question number 8 to 11 ! Why Should Wearing a Helmet when Motorcycling?
We often hear lots of stories from road regarding people taking spill on motorcycle when they are riding without using helmet. Mostly the riders badly end up in mess. Wearing a fitted protective helmet offers many benefits which reduces the negative aspect of ridding. First and the most important is that wearing the correct helmet can save a rider’s life, physical ability, family pain, and money. The recommended designs of motorcycle helmets can provide total protection. They not only protect riders from getting a worse road injured accident but also from flying bugs, such as rain, sleet, mud and other potential projectiles.
Second, wearing a helmet can gives the riders a matter of style. Helmet can give the opportunity for rider to express the image they may want to project when riding on they way. This benefit may not be important to some people, but others, it means a lot and important. By choosing the most appropriate helmet from all of the various styles, such as beanie, shorty, German, and many others, wearing a helmet which can projecting an image is an inherent crucial part of motorcycling and help riders feel more confident when riding on the road.
However, what most important is wearing helmet when riding is a matter of using it properly. Bikers should use the helmets on which are fixed to their head. It is really not good if they places simply the helmets on the head without settling them properly. The bikers should fasten the helmet correctly to their head in order to get safe and comfort.
What is the main function of helmet?

Below is not the risk of motorcycle rider besides road accident ….

“Helmets give the opportunity for rider to express the image they may want to project when riding on they way”. The aspect which can be the helmet’s function is …. Aspect

“By choosing the most appropriate helmet from all of the various styles, such as beanie, shorty, German, and many others.” The antonym of the bold and underline word above is….

The following text is for question number 12 to 15 !

Smartphone
Smartphone is a tool that is used often on this day. Mostly people around the world have one in their pocket. With this handy tool or gadget, we can use it for any kind of activities. For example, doing the office stuff, playing games with friends, chatting, calling, and even the tool for payment that can brought anywhere.
The smartphone is one of the most widely used platforms for leisure time, including media consumption and gaming. It occurs because a smartphone has the size of a hand, a palm of a hand, approximately about 5.5 inches for one phone. So, the person who tries to take their leisure time can do it while sitting and even while lying down in bed. What kind of text is it?

What the text tell us about ?

“For example, doing the office stuff, playing games with friends, chatting, calling, and even the tool for payment that can brought anywhere.” The antonym of the bold and underline word is….

“It occurs because a smartphone has the size of a hand, a palm of a hand, approximately about 5.5 inches for one phone.” The synonym of the bold and underline word above is….

Complete these conversations (Number 16 & 17) with correct answer ! Janita : __
Amina : Are you kidding? It’s only December now.
Janita : What’s wrong with December?
Amina : Don’t you know that you should trim your maple trees only in the mid-summer. At that time, the leaves will expand fully and have turned into a dark green.
Janita: I see.

. Andika: Is it possible to get an appointment with the lecturer tomorrow?
Receptionist : I am sorry but the lecturer is abroad and will be here next week.
Andika: Oh. I understand. But I need to consult my reports to the lecturer as soon as possible
Receptionist : I can fix an appointment for you at 10 a.m. tomorrow by phone. You can call her anddiscuss your reports. Can you come here again?
Andika: Thank you. I’ll be on time tomorrow.
Receptionist : Also, please don’t forget to …………………………………
Andika: Yes, I won’t forget to bring them.

Zaidan: I have a task to make a caption, but I am confused about what to write. Do you have any idea?
Syaiful: Why don’t you search in the internet? There are good captions about nature, life or motivation as your inspiration.
Zaidan: That’s good idea. Let’s search for them.
Syaiful: Look, this nature caption is very good and the words are well arranged. I really recommend it for your caption.
Zaidan: You are right, I don’t have pictures about nature. Anyway, look at this caption! It’s about the spirit to start days. I think this caption is good and has a deep message.
Syaiful: Yeah, but this caption is not interesting because there is no picture.
Zaidan: You’re right. What do you think about this friendship caption?
Syaiful: Awesome! The picture and the words are interesting and it has a good message. You can use our picture when sitting on the bench at the park, captured from the behind
Zaidan: Wonderful! Thank you for your suggestions. What are the speakers doing?

. 1. Being afraid Maya and Rita sat closely to each other.
2. What a relief! The shadow was their camp leader doing an inspection.
3. It was midnight, but Maya and Rita were still awake.
4. Then, they saw a tall and big shadow outside their tent.
5. They peeped outside through a small hole in the tent.
6. Suddenly, they heard a soft voice outside.
7. After the campfire, all the scouts enter their tents to have a rest, including Maya and Rita.

Rearrange the following sentences into the correct and meaningful paragraph!

What is the purpose of procedure text ?

Arrange the jumble word below into good sentence: have / never / such / delicious / tasted / cake / I/ a

Arrange the jumble word below into this pattern S-V-O-M-P-T

vigorously / The Salesman / demonstrates / water purifier / at evening / on stage

The marketing mix is the set of controllable elements or variables that a company uses to influence and meet the needs of its target customers in the most effective and efficient way possible. These variables are often grouped into four key components, often referred to as the “Four Ps of Marketing. ( Wikipedia, 2024). The closest meaning of bold and underlined word is …..

There are five bold and underlined sections in the text. Select the one which is wrong.

A marketing strategy is a long-term plan who can help a business: Align its team to specific goals, Tie efforts to business objectives, Identify and test what resonates with the target audience, and Capitalize on emerging trends. Digital marketing has revolutionized strategic marketing practices by introducing new ways to engage with customers and make data-driven decisions.

There are five bold and underlined sections in the text. Select the one which is wrong.

A marketing budget is an essential elements of your strategy. Without allocating funds to hire the right talent, use the right software, advertise on the right channels, and create the right content, your marketing strategy won’t have a powerful impact. To get a high return on investment, you must first invest. Pro tip: Remember that you can always start small — hyper-focusing your budget on one or two efforts — and build upon them once you generate an ROI.

Man: Hi Ira, congratulations on your promotion. It’s nice to know that you’ll be the new branch manager of this Bank. When are you going to Bali?
Woman: Hi Reyhan, what a good friend you are. Thank you very much for your support and supposed to go to Bali before November 15th this year.
Man: Good luck then.

Why did the man congratulate the woman?

Boy: Oh my god, this traffic is making me crazy.
Girl: Absolutely! I think there must be an accident.
Boy: I think so too. It’s almost seven o’clock. We’ll be late for school.
Girl: We’d better tell our teacher that we’re coming late, because of the traffic. We hope and pray that traffic will be fine soon and we will not miss the first lesson.
Boy: Okay, let’s call her.

What is the best solution they have?

One day several boys were playing at the edge of a pond in which lived a family of frogs. The boys amused themeselves by throwing stones into the pond so as to make them skip on top of the water.
The stones were flying thick and fast, and the boys were enjoying themselves very much; but the poor frogs in the pond were trembling with fear.

At last one of the frogs, the oldest and bravest, put his head out of the water, and said ” Oh, please, dear children, stop your cruel play! Though it may be fun for you, it mean death to us!” .

The opposite meaning of the bold and italic word is …

One day several boys were playing at the edge of a pond in which lived a family of frogs. The boys amused themeselves by throwing stones into the pond so as to make them skip on top of the water.
The stones were flying thick and fast, and the boys were enjoying themselves very much; but the poor frogs in the pond were trembling with fear.
At last one of the frogs, the oldest and bravest, put his head out of the water, and said ” Oh, please, dear children, stop your cruel play! Though it may be fun for you, it mean death to us!” .

The bold and italic word has similar meaning with …..

Jerry’s favorite hobby is go hiking on the mountain. Hiking is his favorite outdoor activity as it demands a mental and physical preparation. He also loves to go other nature place such as beach. These places are healing for him. Jerry prefers going hiking lately as it offers challenge and incredible experiences. When he is on the mountain, he loves to enjoy the scenary around and take many pictures of it or sometime he likes just relaxing in tent. The main idea of that passage is ….

Read the following text to answer questions number 31 to 33

Everybody should change their way of life to reduce global warming. There are several things that we can do. One of them is by buying and consuming fresh local groceries as much as possible. It of course includes local vegetables, fruits, bread, etc.
Local groceries don’t need much transportation to get it into the market. It of course means, the amount of carbon dioxide produced is less than the groceries from other region. Therefore, by buying local groceries we are helping reduce the amount of carbon dioxide produced.

Consuming fresh groceries instead of frozen ones are healthier for us. Furthermore, fresh food or groceries means no requirements for it to be freeze up. It means that no electricity is needed and saving energy means reducing carbon dioxide and money.
So, from now on we should consume fresh local groceries to reduce global warming.

The text gives us information about …

To reduce the global warming we should …

We are helping reduce the amount of global warming” (Paragraph 2) The underlined word can be replaced by

Read the following text to answer questions number 34 to 36

In Australia there are three levels of governments, the federal government, state governments and local governments. All of these levels of government are necessary. This is so for number of reasons. First, the federal government is necessary for the big things. They keep the economy in order and look after like defensE. Similarly, the state governments look after the middle sized things. For example they look after law and order, preventing things like vandalism in school. Finally, local government look after the small thins. They look after things like collecting rubbish, otherwise everyone would have diseasE. Thus for the reason above, we can conclude that the three levels of the government are necessary.

What kind of text is this?

Who is responsible for defense?

The litter management is the responsibility of …

This text is for number 37 – 40
Online Shopping
The internet has generated many changes in our lives. It has changed the way we communicate and access information.
The internet also has changed the way we buy things. In today’s life, online shopping is growing rapidly. It has become a new culture in every country.
Buying things online is very easy. The only thing to do is to go to a certain website, which sells the product you need. The search engine on the web also enables us to find things fast with various choices..
After the product is chosen and the payment is made, the online shopper should only wait for three to five days until the thing purchased comes to his/her door. Another good advantage of online shopping is that things may be cheaper than in real stores.
In the other hand, online shopper should be careful in choosing products. Sometimes, you do not get what you need. Another big problem is the quality of the things can be less than similar items in real stores. That’s the reason why online shoppers must thoroughly check products offered.

What does the text mainly talk about?

How can online shoppers choose products? They have to . . .

“. . . must thoroughly check products offered.”

What does the bolded word mean?

“Another good advantage of online shopping is that things may be cheaper than in real stores.” The bold and underlined word has closest meaning to …